Grupa Radiowa Agory organized a special charity campaign for the inhabitants of Wysoka Zaborska village in Pomorskie region where severe rainstorms of August 2017 caused major destruction and affected the entire population of the village. With damaged and ruined houses, outbuildings and other property, many families lost nearly everything they owned.
Shortly after the August rainstorms that had a disastrous effect on Brusy community, in September 2017, stations of GRA launched a relief campaign Let’s Rebuild Wysoka Zaborska. Radio TOK FM, Radio Złote Przeboje, Radio Pogoda and Rock Radio raised funds for the families who had suffered from the severe rainstorms. They encouraged their listeners to donate and broadcast reports from the affected region. Additionally, a special website was launched for the campaign, linked to the sites of Agora’s radio stations. The outreach was also conducted via the websites of GRA stations and their social media.
Over ten days, the campaign raised 282 thousand zł of listeners’ donations for the affected families. Brusy administrative district also received 15 thousand zł from a special advertising block broadcast in Agora radio stations on 14 September 2017, with spots of brands such as Toyota Motor Poland, Tesco Polska and Honda Polska.
Grupa Radiowa Agory also financed a temporary container house for one of the most heavily affected families in Małe Gliśno in Brusy commune. The temporary house was installed on 11 September 2017 to serve the family for three months.
All funds raised in the campaign were donated to Brusy commune, administrative district of Wysoka Zaborska.