Outdoor advertising

Outdoor advertising

AMS is Poland’s largest Out-of-home advertising provider, with the broadest portfolio of formats

AMS Alternative campaigns

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AMS’ innovative solutions and services for clients facilitate the planning and implementation of advertising campaigns

More about AMS

AMS is a leader in Out-of-Home (OOH) advertising and a pioneer of solutions supporting the construction of SMART CITIES in Poland. It has been part of the Agora Group since September 2002.

The company's mission is to provide clients with effective advertising campaigns using the widest portfolio of media on the market, based on modern tools in line with the SMART CITY idea. Advertisers can take advantage of an offer of nearly 23,000 advertising spaces, both classic and digital and video. AMS, as the only company, has systems of panels from every segment of the market. These include premium panels - citylights and backlights, including Dynamic Backlight, as well as cityscrolls, frontlights, 12 and 18 sqm billboards; City Transport (advertising on / or in city and suburban buses and streetcars).

AMS is emphasizing the development of digital and environmental solutions, such as bus shelters with green roofs, Digital Indoor, and Digital Citylight to support the development of the so-called SMART CITY, including by displaying original content.

The company is a leader in the segment of street furniture - under contracts with Poland's largest municipalities it has furnished more than 30 of Poland's largest cities. It has carried out pioneering investments on the Polish market in the revitalized areas of Lodz, Szczecin, Warsaw and Wroclaw. The company is the exclusive operator of bus shelters in Warsaw and Krakow, as well as a pioneer in the construction of EKO shelters in Poland implemented in the spirit of nature-based solutions.

Selected AMS portfolio

Adidas

Format: premium citylight

Chanel

Format: dynamic backlight

Cracow National Museum

Format: premium citylight

BBC Earth

Format: citylight

Reklama zewnętrzna

AMS
Advertising panels
Alternative campaigns

AMS is a leader in OOH advertising and a recipient of numerous awards. The company offers its clients effective campaigns with the use of latest solutions on over 26 thousand of advertising spaces and, as the only such company in Poland, formats in each of the market segments - standard, premium and spectacular.

AMS also has gained extensive experience and achieved significant success in delivering street furniture projects. Having signed contracts with Poland’s largest municipalities, they have provided street furniture to over 30 of Poland’s largest cities. AMS has delivered pioneering investments in the revitalised areas in Szczecin, Warsaw and Wrocław. The brand operates Warsaw’s bus shelters, 1580 state-of-the-art shelters have been recently put in place and AMS has won the concession to put up bus shelters in Kraków. 600 bus shelters with ca. 1600 advertising displays will be built over the next 10 years.

For their years of contribution to the growth and innovation in their industry and their commitment to social causes, AMS has received numerous prestigious awards and distinctions, including IMPACTOR, Mecenas Kultury, Business Superbrand, Perła Polskiej Gospodarki (2011 and 2012). Each year since 2010 – eight times so far – AMS sales team has been awarded in the ranking of the industry magazine Media&Marketing Polska, and been named the best outdoor advertising office. In the Media Trendy 2012 competition AMS Metrics won acclaim in innovative change category, and AMS dla Integracji in the category social marketing / CSR. At the award-giving ceremony of Top Inwestycje Komunalne competition for the best municipal project, AMS’ project of building and maintenance of bus shelters in Warsaw was listed among ten best public-private partnership projects.

AMS actively engages in pro-bono projects, including promoting the integration and activation people with disabilities. In 2008 AMS won Przyjaciel Integracji medal for their work for the activation of people with disabilities through sports and work. The company’s other pro-bono projects are Galeria Plakatu AMS and Bramy Kraju – a city marketing programme, and is involved in numerous community and charity projects, donating advertising space in support of worthy causes.

AMS delivers effective advertising campaigns with the use of latest solutions and the broadest available on the market and continuously expanded portfolio of formats.

The company offers advertising displays in all market segments: backlights - 18 and 32 m², billboards - 12 and 18 m², citylights, cityscrolls and frontlights - 50 and 100 m². AMS also provides transit advertising panles – bus and tram campaigns as well as displays on the boards of Warsaw paid information system (MSI) with targeted info panels. In total, AMS operates 23 thousand advertising panels.

In 2017, AMS launched a new outdoor advertising solution - Dynamic Backlight, i.e. an outdoor gif. It is a sequence of zonal backlight media that allows to achieve the effect of motion, previously unattainable on a static poster.

The company focuses in particular on displays integrated with city furniture, the most natural development direction for outdoor advertising. A leader in the city furniture segment on the Polish market, AMS has installed in over 30 locations, by building thousands of bus shelters and delivering contracts with all major cities in Poland. AMS has built Poland’s largest commercial system of this kind – 1580 bus shelters in Warsaw.

For their clients AMS has developed a number of instruments and services to help in planning and executing advertising campaigns, such as AMS Metrics – first solution on the Polish market to calculate media campaign metrics in outdoor advertising, including campaigns combining stationary and transit advertising, AMS Plakat Test – a tool for evaluating the layout of outdoor advertising formats, and AMS Smart View – a new service for enhancing the planning of citylight campaigns.

More about AMS' offer: ams.com.pl/oferta

AMS is known for their unusual, original campaigns, tailored to best meet the needs of their clients. The company has applied a number of non-standard solutions such as “speaking” bus shelters, aromatic or animated posters. This way AMS provides advertisers with effective OOH solutions. Additionally, the company’s extensive experience and a broad portfolio of formats allow them to implement original ideas that further enhance the effectiveness of their clients’ marketing campaigns.

Genuine grass under passengers’ feet, heated benches, “speaking” bus stops, animated posters with the use of electroluminescence technology or objects wrapped in advertising designs – these are just some of the examples of unique advertising campaigns delivered through AMS media. The company continues to expand their portfolio by adding new, systemic solutions.

AMS also ventures into non-standard projects, even ones that might have seemed very difficult to execute. The company has succeeded in several dozens of such ventures and is planning a number of solutions that would again surprise and intrigue the residents of Polish towns.