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Summary of Agora Group's ESG activities in 2023

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Summary of Agora Group's ESG activities in 2023

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    AGORA S.A.
    Czerska 8/10 Street
    00-732 Warszawa

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    Regon: 11559486
    Numer KRS: 59944
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    April 26, 2022 / 13:14

    AMS expands the Digital Indoor offer with the Atrium Poland Real Estate shopping mall chain in partnership with iPoster

    AMS expands the Digital Indoor offer with the Atrium Poland Real Estate shopping mall chain in partnership with iPoster

    At the turn of May 2022, the AMS’s Digital Indoor offer will expanded to include 12 shopping malls owned by Atrium Poland Real Estate. Thanks to the partnership with iPoster, AMS, it will strengthen its leading position, offering customers the largest service range on the market of 360 standardised Digital Indoor carriers with a base format of 65”.

    AMS will be the exclusive operator of indoor digital panels managed by iPoster in the Atrium Poland Real Estate network – the owner and manager of shopping malls in Poland. AMS will expand its portfolio with shopping malls in Białystok, Bydgoszcz, Toruń, Wrocław, Płock, Piła, Bytom and Szczecin, as well as in Warsaw (Promenada, Targówek, Reduta, King Cross Praga).

    Standardised Digital Indoor carriers in the base 65” format, balanced information and advertising thanks to original content of Cityinfo from AMS and the highest-quality iPoster technical support ensuring defect-free devices are the distinguishing features of the Atrium digital network offer.

    “Signing cooperation agreements with malls belonging to the Atrium Poland Real Estate Group undoubtedly confirms the dynamic development of iPoster on the Digital Signage market. Our offer used by AMS is expanding with key facilities being added, and their position in the regions has been well-established for years and has been growing continuously. It is particularly important to strengthen our presence in Warsaw. It is worth noting that some of the shopping malls belonging to Atrium Poland Real Estate are undergoing remodelling,” says Tomasz Glegolski, iPoster Network Development Director. This aims to increase the comfort and attractiveness for the customers. It is a signal that our offer will be presented in a new quality. “I am convinced that further actions and the adopted policy will soon allow us to become the leader of the Polish market in this segment.

    For years, as a leader in the outdoor advertising market, we have been consistently developing the Digital Indoor network in the best Polish shopping malls. Thanks to the possibilities of Digital OOH, we wait for consumers at the points of contact, where purchasing decisions are made.  We focus on customer-friendly solutions.  Thanks to this, AMS carriers are not only a place for advertising, but also an excellent marketing communication channel that engages, evokes positive associations with the brand, but also have an impact on consumer choices,” says Robert Bartoszcze, Digital Director at AMS.

    The entire offer of Digital Indoor AMS covers a total of 375 modern digital spaces in 20 agglomerations. The company provides its customers with the flexibility to display content depending on the day of the week, which enables the optimisation and adjustability of the message being displayed.

    Digital Indoor is an effective tool for contact with the brand.  Thanks to the size of the panels and their location at entrances to the shopping malls and in the main communication routes, advertising is visible to buyers, while the highest quality and interesting content attract their attention. Each AMS screen displays the original Cityinfo content: local information and entertainment in a light and engaging form.

    AMS Digital offers reaching recipients with over 4,300 points of contact throughout Poland: at bus/tram stops (thanks to Digital Citylight carriers), at key intersections (Digital Cityscreen), in 55 shopping malls (Digital Indoor) and when using ATMs, and also watching Video Out-of-Home channels with proprietary content. Move TV in fitness clubs from the premium segment and Traffic TV on buses in Warsaw.

    Find out more about digital OOH at: https://ams.com.pl/oferta/produkty-i-rozwiazania

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