– Agora Group is growing. 2024 was yet another year of record revenues, which reached nearly PLN 1.5 billion, and operating profit grew by more than 86%. The past year also shows that we have built a media portfolio that offers our customers the largest commercial reach in Poland, and that the Agora Group ensures stable growth despite the growing dominance of big tech – comments Bartosz Hojka, CEO of the Agora Group.

Agora Group's revenue from advertising sales in the fourth quarter of 2024 amounted to PLN 235.4 million. During this period, print, radio and outdoor advertising outperformed the market average, while radio and cinema advertising performed best on a year-over-year basis.  

The business in which advertising expenditures increased the most and which contributed most strongly to the increase in advertising revenues of the entire Group was the Outdoor Advertising segment. This segment's advertising revenues increased by 6.3% to PLN 59.4 million. AMS continued its dynamic growth - reporting the highest EBIT and EBITDA values in its history, exceeding their pre-pandemic levels. Particularly impressive was the growth rate of the company's digital revenues, which increased by more than 70% in 2024, outpacing the growth rate of the DOOH market in Poland, which increased by 32% in that period.

The Movies and Books segment also reported record sales revenue for another year in a row. In the fourth quarter of 2024, revenue from ticket sales to Helios cinemas increased by 19.9% to PLN 81.9 million¹, revenue from concession sales increased by 25.7% to PLN 47.4 million, and the value of advertising revenue increased by 13.6% to PLN 16.7 million. For all of 2024, revenue from cinema ticket sales of the Helios network increased by 5.1% to PLN 256.4 million. Attendance in Polish cinemas in 2024 was 50.8 million, up by 0.8% compared to 2023.⁴ During this period, 11.8 million tickets were sold in Helios cinemas, 2.6% more than in 2023.

2024 was a breakthrough year for NEXT FILM, which achieved record revenues of more than PLN 67 million. Films distributed by NEXT FILM - including, among others, “Kleks Academy,” the most popular Polish film since the pandemic - enjoyed huge interest, reaching an attendance of 5.5 million viewers. This result makes the company the largest distributor of Polish movies, with a market share of almost 50%.

The Radio segment's advertising revenues in the fourth quarter of 2024 were higher than in the same period a year earlier - radio advertising sales revenues increased by 1.5% to PLN 103.4 million. Eurozet Group consistently strengthened its position in the radio market in 2024 - the difference in listenership between its stations and RMF Group radio stations was steadily shrinking. Eurozet Group was also the only major radio group in Poland to increase its share of listenership. In addition, the dynamic development of digital services translated into a 14.5% increase in the number of subscribers to the TOK FM Premium subscription service, reaching 44.1 thousand users by the end of 2024.

In the fourth quarter of 2024, the Digital and Printed Press segment reported higher operating results at the EBIT and EBITDA levels compared to the same period in 2023. The segment's advertising revenues increased both in the fourth quarter of 2024 - to PLN 16.9 million, as well as for all of 2024 - to PLN 58.5 million. In both periods, “Gazeta Wyborcza” maintained its position as the leader in terms of sales among opinion dailies, and the number of active paid digital subscriptions to “Wyborcza” at the end of December 2024 amounted to more than 302 thousand.

In the fourth quarter of 2024, the Agora Group's net operating costs decreased by 1.6% to PLN 386.3 million¹, and for the whole of 2024, they increased by 4.6% to PLN 1,398.4 million¹. The level of operating costs last year was significantly affected by the consolidation with the Eurozet Group as of March 1, 2023, and the costs of carrying out the restructuring process in the Digital and Printed Press, and Internet segments.  

Information on the implementation of sustainable development principles and ideas in the Agora Group's operations is available in the “Agora Group Sustainability Report 2024” published today.

2024 was a year of significant change and success for the Agora Group. The transformation of the company into a holding company managing the Group and the acquisition of a 100% stake in Eurozet opened up new opportunities for revenue and cost synergies. The Agora Group also achieved the position of the No. 1 media group in Poland in terms of commercial reach (according to a Mediapanel survey⁵), further strengthening its leadership in the market. These key developments provide a solid foundation for further development and strengthening of the Agora Group's position in the coming years.

Data source: consolidated financial statements of the Agora Group for Q42024

Footnotes:

¹ Item includes only continuing operations. Does not include discontinued operations.

² The item includes both continuing operations and discontinued operations.

³ Excluding the impact of IFRS 16, the Agora Group recorded an EBITDA profit of PLN 147.7 million in 2024.

⁴ Attendance in Polish cinemas - Helios estimates.

⁵ Mediapanel/ Gemius data, Crossmedia report (Internet, Radio, TV, OOH); Indicator: Real Users - average daily, December 2024, commercial reach.